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This extension allows creating filterable, automatically updated brand, manufacturer, color and other attribute landing pages fast, provides enormous page customization capabilities and ensures
these pages are search engine friendly. More than that, this extension makes creating option pages for any other attribute
or even for combination of attributes easier than ever!
Why having brand tailored pages is such a good idea? Enormous amount of money is spent on promoting brands and large customer
base gets really attached to their favorite brands. So instead of searching for any product which suit their needs (e.g. phone),
they search for products of their favorite brand (e.g. Apple iPhone). So it makes sense to:
Appear in search engine as high as possible when potential customer types in brand name (Apple iPhone), color (red dress), material (gold rings) etc.
Stress product's brand or other important product properties everywhere on your site.
Make it convenient to your user to navigate through brands fast.
And this is exactly what Shop By Brand Attribute Splash Pages extension helps to do!
Again there may be other attribute options which customers are emotionally attached to and which they search for (manufacturer, gender, nutrition, eco, etc), so attributes containing
these options would also benefit of having tailored landing pages.