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My webshop contains 20000+ supplement products and it is essential that my visitors can easily find my products by the use of filters. I came across t ... Read more

Jun 19, 2013 J Mulderij ,

Certified Magento Enterprise developer Certified Magento developer Certified Magento theme developer Certified Magento specialist

Manadev is certified extension and theme
developer for Magento

Extension Features

Extension allows to market same product with different look for different listings, customer groups or even marketplaces like Amazon and Ebay and have precise control over inventory level.

Do you need it?

Yes if you:

  • Need to market same product to different customers groups and have different look, pricing or other setup
  • Have short product list but you’d like to create an image of a large shop with many products: clone products, change descriptions and images, arrange across many categories and still at the same time have simple and correct stock
  • Sell the same product in many listings on different marketplaces like Amazon or Ebay and with different product identifiers (SKU, ASIN, …)

How it works

You have some inventory in your warehouse with known stock levels. And you'd like to trade it everywhere: through your Magento stores, through multiple external marketplaces (like Amazon and eBay), even list the same product under multiple items of the same marketplace.

Distribute Products

So you set up rules how overall stock level is distributed across each store, external marketplace and listing.


(out of this extension's scope) Optionally, you set up various data exchange links to minimize manual labor. Update stock level from backend ERP or WMS system you have. Update external marketplaces with stock levels designated to them and receive sales information back.


And start selling. Each sale is registered against real product inventory and then it is redistributed to internal and external stores according to already set up rules.


When stock runs low, replenish. Whenever physycal inventory stock level changes, internal and external quantities get updated too.

Short example of selling product differently to different customer groups

  • Suppose you sell some bed with SKU BED and have 100 items in stock. Also suppose you have 2 customer groups, RETAIL and WHOLESALE. Finally suppose you have already implemented a change in Magento catalog allowing to hide certain products from specified customer groups.
  • Make BED not visible individually.
  • Create two clones of the product with SKU BED_RETAIL and BED_WHOLESALE.
  • Make sure that retail customers only see BED_RETAIL product and wholesale customers only see BED_WHOLESALE product.
  • Finally, prepare BED_RETAIL descriptions, pricing, images, etc in a way you’d like your retail customers will see it. Do the same with BED_WHOLESALE product.
  • Start selling.
  • You will get orders from retail customers with BED_RETAIL product and orders from wholesale customers with BED_WHOLESALE product.
  • With every order, the stock of BED product will decrease.
  • When you get new bed into stock, modify inventory level in BED product and both BED_RETAIL and BED_WHOLESALE products will be updated.
  • Alternatively, you can create only one additional product, lets say for wholesale customers, and leave BED product visible only for retail customers. In this case BED stock will still change from its own sales and from BED_WHOLESALE sales and replenishments of BED stock will still be distributed to BED_WHOLESALE as well.

Short example of selling product in several Amazon listings

  • Suppose you sell some camera with SKU CAMERA and have 100 items in stock. Also suppose you have 2 listings you’d like to put it to, X_CAMERA and Y_CAMERA. Finally suppose you have already implemented a change in Magento allowing you to keep both catalog and orders in sync.
  • Make CAMERA not visible individually.
  • Create two clones of the product with SKU CAMERA_X and CAMERA_Y.
  • Assign ASIN’s to both products.
  • Start selling.
  • You will get orders with both CAMERA_X and CAMERA_Y products.
  • With every order, the stock of CAMERA product will decrease.
  • When you get new cameras into stock, modify inventory level in CAMERA product and both CAMERA_X and CAMERA_Y products will be updated.
  • Again, there is an alternative setup where only one additional product is created and original product participates in sales directly.


  • Easy and fast creation of product's representation for each marketplace, each marketplace item.
  • Convenient setup of rules how physical inventory stock level is distributed across marketplace items.
  • Automated control that physical quantity in stock=total of quantity in each marketplace.
  • Automated control of out-of-stock condition.
  • Automated physical quantity adjustment on sale or return of any associated marketplace items.
  • Automated redistribution of physical quantity to marketplace items on each sale, return or replenishment.
  • Batch operations fully supported
  • Easily integrated with import-export engines.
  • No core code changes
  • Easy installation

This extension is compatible with the Magento version 1.4.2 and later stable versions.

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